1. Content is King
Content is the most critical component of any successful email campaign. It is why readers choose to engage with the sender. The content (much like the subject line), should be brief but inviting. It should summarize the key elements of the message, invoke a call to action and target the right reader with the right message. The correct combination of inviting, brief and targeted content can ensure that a company’s investment in the 13.4 billion dollars spent yearly on American email campaigns remains competitive.
2. Graphically Rich Format
Utilize well structured, graphically rich email campaigns which provide a unified branding scheme. The graphics should support the content while remaining uncomplicated, fresh and vibrant. They should work to enhance the call to action established by the content but not overwhelm the reader. Proper graphic usage and placement can ensure that the email is able to catch reader’s attention amidst the 247 billion which are sent each day.
Build a relationship with the audience as an email provider which always offers something of value to its reader. Developing trust with email recipients will generate success for the overall campaign. One way in which this trust can be established is by sending information from the same author. By having the same author publish valuable emails readers are able to connect with the company as a whole, its services and its values.
4. Establish a Goal
Take advantage of an email campaigns quantifiable analysis. Marketing tools are largely qualitative in there facilitation of a company’s cash flow. Email campaigns are among the few advertising strategies which can be measured in direct relation to a pre-existing goal. A company can track the traffic generated, amount of views received, number of senders and the ROI generated in response. A successful email campaign takes full advantage of this by setting into place realistic, measurable goals. Goals which reflect the $583 billion dollar return on email marketing investments which are generated yearly in the US.
Evaluate the campaign post-distribution. Measure it against the pre-established goal, determine where it was successful and what the shortcomings were. Future email campaigns can be weighed against this evaluation. This will reduce the failures and leverage the successes. One form of evaluation which can be taken is a cost-benefit analysis. This will outline the time required to produce the email, the costs associated with such and the benefits generated as a result.
Republishing: 5 Steps to a Successful Email Campaign
By Carla Kostiak at http://bit.ly/5RbmO5
According to our friends a Basex, this is how knowledge workers spend their workdays:
28% – Unnecessary interruptions and recovery time
25% – Creating Content/ Doing Work
20% – In Meetings
15% – Searching, both online and in paper
12% – What’s left…
Deep thought: if you manage those email interruptions by shutting your inbox down, how much time will you reclaim?
Is Your Inbox Screaming At You?
Bursting At the Seams?
Packed Full With Old Emails That Should Be Given The 3 D’s Approach?
Do it, Delegate it or DITCH IT!
Do It Now!
Read the full article on Michelle Waitte’s blog, Life Success Formula at http://bit.ly/8PvpZM
Some email blunders are worse than others. Here are five that can be, shall we say “career limiting.”
- Forwarding sensitive, privileged, or “trade secret” company information. Yup, you can be fired for that. In a heartbeat.
- Using company email for personal use when it is against company policy. Some companies have very specific policies against personal use of email. You violate it, they find it. You’re gone. In a New York minute.
- Taking shots at the company or the boss by email. You may think you’re safe, you’re not. Once it is in the email-o-sphere, it is public domain. It can, and probably will get into the wrong hands. It could take you a long time to dig outa that one.
- Passing on ethnic or dirty jokes. This is sure to be against company policy, and once it is forwarded, your name is on the forward for all to see.
- Carrying on an affair through email. You’re using company property for personal reasons. All this can be “mined.” So if you think you’re safe, you’re not. All it takes is one scorned spouse to call the HR department…
We’ve all been on the wrong end of a phone call when the other party was clacking away at his or her computer. Probably doing email, right? Or maybe that culprit is ourselves? Maybe WE’VE been the ones doing email while the other party is trying to discuss something with us.People can’t do two things at once. We try, but it is physically impossible, just like we can’t be in two places at the same time.
When that inbox is open, it stares us in the face as a temptation. Truth? It IS a temptation!
Here’s a strategy you can try. Minimize or close down your inbox. Simple. Just do it! Then truly focus on the discussion at hand.
The benefits outweigh the milliseconds of productivity you fool yourself into thinking you’ve gained. Your discussion will be more fruitful because you’re fully engaged. It most likely will be shorter because you weren’t distracted causing repeats of information or the other party correcting our “misunderstanding” of dialogue. And, oh yeah, you won’t offend the caller.
You think they can’t hear that clacking? Think again.
Dixie disciplines and critiques by e-mail.
E-mail is very easily misinterpreted. When you use email to discipline, reprimand, or criticize, chances are that the recipient won’t receive it in the way you meant it. You are opening the door to a multitude of emails in reply.
Dixie’s Antidote: Because of the possibility of misunderstanding or miscommunication, as well as a lack of face-to-face interaction, email is not appropriate for disciplining co-workers or pointing fingers at wrongdoers. Though it may seem like a fast and productive way to deal with the issue, it can prompt a myriad of emails back and forth, involving many more people than necessary. In addition, the trail of emails can leave a written record of the transaction, which may work to be detrimental to the emailer or the company in the future.
The best practice has always been to reward in public, and discipline in private. Email is not the proper tool for private criticism.
Excerpted from Inbox Detox, Acanthus Publishing, 2009
Are you one of those people who checks his or her inbox – ahem – incessantly?
You know, every time you pause from a task. Or every time you hang up from a phone call? Or, in the middle of tasks, when you’re “thinking?”
Try this: Make a tic mark EVERY time you check your email. Don’t count ‘em up until you’re through with work. Then at the end of the day, count them up. You could be very unhappily surprised with the result.
Each one of those tic marks costs you. It costs you productivity. It costs you focus. It costs you money.
Here’s a challenge: Take that number, and divide it by ten. In other words, if you checked 71 times, your resulting number is 7. Set the resulting number as your target for checking email in a day. Then, post that number on your CRT, or somewhere where you can’t miss it. Then work on resisting your incessant email checking.
Remember – we recommend checking email only 5 times daily. It works for us, and can work for you.
Let us know how it goes.
Hey – don’t just read these, rate them 0-5 on how well you follow them, 0 being stinky, and 5 being fabulous.
1. Be concise. ‘Nuff said.
2. Get to the point. Place your main point, request, or question in the very first sentence of your message.
3. Spell check. Proofread. Make sense.
4. Use proper layout.
5. Use a readable font in a size that is easy to see.
6. Avoid stationery that takes a large amount of megabytes
7. Use the person’s name, either in the greeting, or in the body of the message.
8. Keep language gender neutral.
9. Avoid text lingo (oops, I mean language.)
10. Use only abbreviations that are well known.
11. Avoid emoticons and smiley faces.
12. Avoid long sentences.
13. Use active vs. passive voice.
14. Answer all questions, and anticipate future questions.
15. Include the important points of the message thread.
16. Clean up forwarded emails. Either delete unnecessary verbiage or highlight the important points.
17. Use detailed subject lines to help your recipient quickly understand the focus of your message.
18. For very short messages, use the subject line as the message, ending in EOM (End Of Message) to let them know not to open the message.
19. Avoid writing in ALL CAPS. It is viewed as “shouting.”
20. Use the high priority option only when it is truly high priority.
21. Use the words “URGENT” and “IMPORTANT” sparingly, and only when it is true.
22. Use ‘Reply all’ only when every person in the distribution really needs to receive the message.
23. Avoid sending email messages when you are emotional. Regardless of how you try to mask it, people will “feel it.”
24. Never forward messages that are off color, offensive, racist, or obscene.
25. Don’t forward chain emails, or emails threatening you if you “don’t forward in 24 hours.”
26. Copy ONLY the persons who really need to receive the email.
27. Avoid using email to provide “constructive criticism.” It is never taken positively. Those conversations should be done in person.
28. Avoid using BCC to rat out your co-workers. It turns YOU into the rat.
29. Avoid using email to “discuss” issues among several people – the threads become diffused, and the content is difficult to follow. Call a meeting instead.
30. Avoid sending urgent emails. If you need a response in under 3 hours, visit or call.